Brand Touring and Sales Campaign in Groeningen in December 9-15, 2018


In our third workshop now in Groeningen, Netherlands, student groups from Spain, Finland and Holland continued working on their brands with the support of teacher coaches and company advisors. Group 1 students had already their final third Sales Campaign workshop and Group 2 their second Brand Tour workshop.

What a wonderful week inspired by Dutch Christmas!

SUNDAY December 9, 2018

Arrival Groningen Station. Students of the Alfa-college pick groups at the Groningen station.

MONDAY December 10, 2018

Location: Alfa College Admiraal de Ruyterlaan

9:00-10:30 Re-meeting, instruction Young-Talents promotion video.

11:00-13:00 Group 1 Working on product-presentation; Group 2 Preparation for the Survey

12:30 and 13:00 Lunchtime at the Alfa-canteen in two groups

14:00-17:00 Group 1: Set up the presentation at the Minerva art-academy; Group 2: Survey on their product in different shops

13:30 – 17:00 Staff; lunch and meeting

TUESDAY December 11 2018

Location: Hanzehogeschool Groningen /Alfa-college

09:00 –12:00 Workshop effectuation (Adri Mertens)

12:30 –13:30 Lunch

14:00 – 17:00 Group 2: Developing product; Group 1: Sales online lecture on webshops at 15:00

18:30-20:00 Dinner

20:00 –22:00 Presentation: Studio Plakband Advertising agency

WEDNESDAY December 12 2018

Location: Groningen & Noordpolderzijl

9:00 – 17:00 Excursions to creative entrepreneurs

18:00 – 20:00 Dinner at the Zielhoes Noordpolderzijl

THURSDAY December 13, 2018

Location: Alfa-college Bouma-boulevard, Groningen

9:00-12:00 Workshops

12:00-13:00 Lunchtime

13:00-17:00 Workshops

FRIDAY December 14, 2018

Location: Bovenkamer Groningen

9:00 – 12:00 Working on editing promotional video. And final presentations

12:00-12:30 Lunch on own expense

13:00 – 15:00 Final presentations

Group 1: Presentation promotional- and sales plans; who won the cookies?

Group 2: Product presentation, plans and developments, results of the survey

Both groups: presenting videoclips

19:00- Final diner students and staff at Ni Hao stadspark

SATURDAY December 15, 2018

Departure from Groningen Station of our Spanish and Finnish friends