OBJECTIVES AND TARGET GROUPS STUDENTS1) Students learn vocational and life-learning skills and STUDY LARGE PART OF VOCATIONAL DEGREE byEstablishing 6 companies as a mixed group (business & artisan students together and even internationally mixed)Branding companies with coaching of entrepreneur of well-branded companyRunning the company and selling products in retail stores in three countries and online webstore2) Students will be coached and supported in emotionally safe, helpful and permissive international learning environment3) Support skilled and motivated students to make their dreams come true and learn vocational degree in learning-by-doing wayCOMPANIES4) Retailers support young talents and benefit from co-operation5) Well-branded companies support students to create new successful brandsTEACHERS6) Learn new pedagogical model and mindset to work as supporting coachSCHOOLS7) Participating students graduate on time and become employed with brilliant vocationaland life-long learning skills. New alternative way of studying curriculum will be constructed.VOCATIONAL EDUCATION IN GENERAL8) Improve the brand of vocational education in Europe